Who is really interested in Internet jargon and acronyms? Very few people. Admittedly we’re fascinated by HTML5 and Ruby on Rails at the moment, but we know that our clients most likely don’t care any more about CSS3 than they care about the GDP of Belgium.
Businesses want increased sales, people visiting their site who will help them meet their goals – they want results. We do occasionally meet clients who are interested in the technology we use to empower their online presence, but on the whole clients want results, not baffling barrages of bewildering tech trump.
When it comes to Internet technology we translate, you perform. Simple.