Social network branding graphics specifications 2018 (simplified)

Finding the correct specifications for creating graphics for social networks is one of the more annoying searches we partake in.  Every page that Google serves in search results requires either personal information from us before we get what we want, or the pages the results lead to are littered with bewilderingly complex graphics.  So here’s our nice, simple, non whizzy guide to the technical specifications you’ll need to get your social network branding graphics correct.  It’s worth noting that most networks allow you to upload pretty much anything you want, but if you upload ‘whatever’ then you might find yourself at the mercy of the scourge of all designers – automatic optimisation!

Each social network has a minimum image size, and a recommended size.  Because we want branding to look as good as possible we stick with the recommended sizes.

General notes:

  • All images should be RGB.
  • All images can be PNG, JPG or GIF.  Use whatever looks best.

Google Plus

    • Profile image
      250 x 250 pixels
    • Cover image
      (the big bit across the top of the page)
      1080 x 608 pixels

NOTE – you may think that nobody uses Google Plus, but we know Google likes us posting link to our content on Google Plus.  So if you’re going to give yourself a marginal gain by posting links to your own content on Google Plus you should make sure your brand page looks correct.


  • Cover image
    (the big bit across the top of the page)
    820 x 310 pixels
    NOTE – The cover image is shown at different sizes according to the size of the screen the user has in front of them. This resizing means that some parts of your image might be obscured by other elements on the Facebook page.  This is why a lot of brands upload either a textured image, or something else that will still look good if parts of the image are not displayed.
  • Profile image
    (the image that shows up not only on your company page, but everywhere your brand page interacts throughout Facebook)
    180 x 180 pixels
    We always upload a square image to give us much control over the potential cropping as possible.
    NOTE – Your profile image is likely to be displayed very small indeed, so take into consideration how the image might look if it as small as 32 wide (for example).  It might be a good idea to stick to your brand logo.


  • Profile Image
    110 x 110 pixels
    NOTE – despite the fact you’ll be uploading a square image, Instagram will show your profile image constricted to a circle.  There are theoretical specifications for images to be posted to Instagram, but because everything is done by the app, images are resizes and constricted to square as a part of the posting process.

Linked In

  • Background image
    (the big bit across the top of the page)
    1536 x 768 pixels
  • Standard logo
    400 x 400 pixels
    NOTE – as with Facebook, this image will show up in many locations around Linked In, including on long lists, alongside other company logos.  Is there anything you can do to make your logo really ‘pop’ when displayed with other logos?
  • Business banner
    (the large image near the top of your company profile page)
    646 x 220 pixels
    NOTE – due to the way Linked In operates the business banner might be the first thing people see on your profile page. Make it count!
  • Hero image
    (the image below the page header, but above the business banner)
    974 x 33 pixels


  • Profile image
    165 x 165 pixels


  • Header image
    (the big image at the top of your Twitter profile page)
    1500 x 500 pixels
  • Profile image
    400 x 400 pixels
    NOTE – Twitter displays profile images as round, but you can still upload a square image, the masking happens automatically.


  • Channel cover photo
    (the big image at the top of your channel page)
    2560 x 1440 pixels
    NOTE – your cover image will be displayed in many sizes and on many screen sizes / devices that will constrict this image.  So don’t put something crucial near any of the image edges.
  • Channel profile
    800 x 800 pixels
    NOTE – although the profile image is quite large, it will almost always be displayed very small indeed.  Even although you upload a square image, it will likely be displayed round. So when designing your profile image that it will be displayed in a round mask.