Our policy with clients has always been that there is no such thing as a silly question. It’s often when clients are asking for information from an angle they may think is trivial or daft that we strike marketing gold. So called ‘daft’ questions are often posed from a very objective perspective, far removed from the very-focussed and specific discussions held by those who are just starting on their social media adventure.
A classic ‘silly’ question asked by companies who want to market themselves through Twitter would be ‘who is going to read our tweets’? It’s probably the most important question that could be asked; if you don’t identify and pursue your target audience then all your efforts on Twitter will be about as effective as yelling from an empty hilltop. Never mind ‘if tree falls in the forest does it make a noise’, more pertinent is ‘if you Tweet to disinterested (or absent) followers will it have an impact?’ No. It won’t.